Peek Pro Review: Features, Pricing, and Who It's Best For
Peek Pro positions itself as the all-in-one booking platform with AI-powered tools. They've invested in marketing automation and have a growing US adventure market presence. But for charter operators, their pricing model and feature focus raise some questions.
Here's the honest breakdown.
How Peek Pro Charges
The Opaque Percentage
Fee Structure
- Booking fee: 6-8% (includes credit card processing)
- Monthly fee: $0
- Setup fee: $0
- OTA bookings: Standard fee applies, plus OTA commission on top
The all-inclusive percentage means on a $500 charter at 7%: you keep $465, Peek keeps $35. Every. Single. Booking.
What This Costs You
| Monthly Volume | Revenue | Peek Keeps (7%) | Guidewinds Total Cost | You Save with Guidewinds |
|---|---|---|---|---|
| 20 trips | $10,000 | $700/mo | $335/mo | $365/mo ($4,380/yr) |
| 50 trips | $25,000 | $1,750/mo | $829/mo | $921/mo ($11,052/yr) |
| 100 trips | $50,000 | $3,500/mo | $1,569/mo | $1,931/mo ($23,172/yr) |
| 200 trips | $100,000 | $7,000/mo | $3,159/mo | $3,841/mo ($46,092/yr) |
At 50 trips/month, Peek's 7% costs you $1,750 — that's more than many operators' boat payment. With Guidewinds at $89/month flat plus processing, you keep an extra $921 every month.
What Peek Pro Does Well
AI Copilot
Peek has invested in AI-powered tools — automated pricing suggestions, smart upselling, predictive analytics. Whether the AI actually improves your bottom line more than the $1,261/month you'd save with flat pricing is debatable, but it's a genuine differentiator in the market.
Marketing Automation
Built-in abandoned cart recovery, review requests, gift cards, and flash sales. These are useful features — though Guidewinds includes abandoned cart recovery and gift cards in our Professional plan at $89/month flat, not 7% of everything.
Clean Booking Flow
Credit where it's due: Peek's checkout is modern and mobile-friendly. Good UX that converts.
Peek Capital
Cash advances based on booking volume. Useful for boat repairs or off-season gaps, though the terms (revenue advance with fees) mean you're borrowing against future earnings at a cost.
Where Peek Falls Short for Charters
1. You're Paying for Tour Features You Don't Use
Peek was built for zip lines, kayak tours, and escape rooms. Their AI pricing works great for a tour that runs 4x daily with variable demand. For a charter captain with 1-2 trips per day and weather-dependent scheduling? Not so much.
2. No Charter-Specific Tools
| Feature | Peek Pro | Guidewinds |
|---|---|---|
| Weather cancellation automation | Not available | Threshold-based, auto-notifications & refunds |
| Digital waivers (ESIGN/UETA) | Basic | Full compliance, RFC 3161 timestamps, all plans |
| Fleet/multi-boat scheduling | Limited | Purpose-built resource management |
| Fishing-specific waivers | Generic template | Maritime-focused, legally defensible |
| Deposit flexibility | Standard | Configurable per service, split payments |
| Customer data ownership | Platform-controlled | Full export, GDPR compliant, no lock-in |
| Booking page speed | Good | Under 1 second (static generation) |
3. Pricing Opacity Creates Mistrust
"6-8%" is a wide range. Your actual rate depends on tier, volume, and negotiation. This means:
- You don't know your real cost until you talk to sales
- Your rate might change at renewal
- Operators on different rates compete in the same market
With Guidewinds: $39/month, $89/month, or $199/month. It's on the website. No sales call needed. No negotiation. No surprises.
4. The Lock-In Problem
Operators switching away from Peek report issues with:
- Historical data export — getting your booking history out is painful
- Customer email lists — who "owns" the contacts?
- Gift card obligations — outstanding vouchers create switching friction
- Contract terms — exit clauses that aren't obvious at signup
With Guidewinds: Full data export in one click. Month-to-month billing. Cancel anytime. Your customers are yours — they exist at the platform level, not locked to your account.
5. It Scales Against You
This is the fundamental problem with percentage pricing: the better you do, the more they take.
A captain who grows from 30 to 80 trips/month (a great season!) watches their Peek bill go from $1,050 to $2,800. Their reward for success is a $1,750/month fee increase.
With flat pricing, growing from 30 to 80 trips costs exactly the same: $89/month. Your growth is YOUR growth.
Peek Pro vs Guidewinds: The Real Comparison
| Factor | Peek Pro | Guidewinds |
|---|---|---|
| Cost at 50 trips × $500 | $1,750/mo | $829/mo (incl. processing) |
| Pricing transparency | "6-8%" — call for details | $39-199/mo — on the website |
| Built for | Tours & adventures | Charter operators |
| Customer booking fee | Included in your price (you eat it) | No booking fee — price IS the price |
| Weather policies | Manual | Automated |
| Digital waivers | Basic | ESIGN/UETA/eIDAS compliant, all plans |
| Data ownership | Platform-controlled | Full export, GDPR Article 15 |
| Lock-in | Contract + data friction | Month-to-month, cancel anytime |
| Technology | 2014 codebase | 2024, sub-second loads |
| AI features | Yes (AI Copilot) | No (focused on reliable tools instead) |
The Bottom Line
Peek Pro is a polished platform with genuine innovation. If you run zip line tours or kayak adventures in a tourism hub and need AI-powered dynamic pricing across hundreds of daily slots, it's worth the 7%.
If you're a charter captain running 1-2 trips per day, dealing with weather cancellations, needing fishing-specific waivers, and booking mostly through your own website? You're paying $1,750/month for an AI copilot that doesn't understand tides.
Do The Math
Guidewinds: $39-199/month flat. Charter-specific features. No percentage fees. No lock-in. Built by people who understand that captains need reliable tools, not AI gimmicks. Start your free trial.